Here at Niki Jones we appreciate good design and interiors which are authentic and comforting, a company that we enjoy visually indulging in and following is The Modern House, an estate agency which helps people live in more considerate and beautiful ways. Selling design led houses the company was founded in 2005 by school friends Matt Gibberd and Albert Hill. Both have backgrounds as design journalists.
With online property platforms still in their infancy, they took an editorial approach to selling the first property, commissioning an interiors photographer and visiting a library to research the story of the house. "Everything we do is underpinned by a fundamental belief that good domestic design has a profound positive impact on our lives" Matt Gibberd.
Representing design-led homes across the UK that pay attension to space, light, materilas What makes the The modern house stand out from the traditional real estate sites is the editorial format of each listing. Their consumers appreciate the brands thoughtful storytelling approach and magazine-worthy photography.
The Modern House has the feel of an online magazine, it has a journal which brings in people from other lifestyle areas such as food or fashion, and engage design literate people with great living spaces. Some of whom may be looking to move, others just simply want to learn more. Like many digital brands they have a Youtube channel and a podcast series: and a third book is in the pipeline.
If like me you are an interiors obsessive then you will love signing up to their newsletter for regular updates of beautiful interior inspiration and relevant lifestyle news.
Images: The Modern House